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29 Atelier London Bridal Fashion Week Catwalk Debut

This spring 29 Atelier took to the luxurious cream carpets of White
Gallery London and exhibited as part of London Bridal Week amongst fellow
industry creatives.

The esteemed industry event (attended by retailers, industry professionals and
press alike) offered the perfect opportunity to showcase not only the breadth of 29
Atelier’s creative offering and our signature Archive collection, but the chance to
debut the newly-released Phoenix line. With a curated blend of our core collection
and new season offering hanging from the rails of our White Gallery stand (not to
mention taking to the runway as part of White Gallery’s 2023 Designer Preview –
more on that later) the weekend was a whirlwind of new faces, networking,
creative inspiration (we decided to add a newly-designed piece to the runway lineup
mere days before the show) and memorable firsts for our beautifully crafted,
eco-conscious British brand.

Showcasing at such a renowned industry event is no mean feat. Our debut at
White Gallery London was six months in the planning; a juggling act that consisted
of navigating logistics, endless decision-making and intensive planning. It was
especially important to clearly communicate the 29 Atelier brand message;
highlighting our eco-conscious approach, painstaking attention to detail and fresh,
forward-thinking attitude to potential retailers in an inspiring and engaging way. In
a nutshell, this was a big moment for the brand.

Visually, White Gallery’s 2023 Designer Preview runway offered the perfect way to
translate 29 Atelier’s sartorial offering from rail (on our stand) to runway. It provided
the ideal blank canvas for our latest collection, Phoenix (and a peppering of our
core line, Archive) to rise unhindered and showcase the fluidity of material and
movement, the scintillating brilliance of our clean, yet slinky silhouettes and the
strikingly fashion-forward pulse that beats at the heart of 29 Atelier. From the
achingly modern elegance of Jagger, to the playful air of Brigid’s shorter hemline
and the stirring pop of colour that arrived in the form of Meghan in red and that
draped Scarlet Stole (the piece I decided to drape and bring to life mere days
before the event itself) our presence on the runway certainly made some waves.

Alongside our catwalk debut, White Gallery also marked the launch of our latest
aforementioned 2024 bridal collection, Phoenix. Inspired by renewal and rebirth,
statement fabrics reign (a signature element in every 29 Atelier line) while hand
embroidery threads its way throughout, starting by effortlessly meandering across
the shoulders and bodice of Nahla. Our separates offering continues to rise,
bringing brides even more options to choose from when it comes to building their
dream vision of a wedding dress. The Soho Coat in particular brings a beautifully
ethereal vibe to the table, a perfect alternative to the traditional veil.

Professionally, it’s been a 20 year journey to get to this point; a childhood dream in
the making. The desire has always been – and always will be – to build an
inspirational bridal label that is driven by a forward-thinking approach. An
approach that seamlessly blends my love for couture techniques (we’re talking
beautifully crafted French seams and heart-stirring hand appliqués) and iconic,
playful silhouettes with handpicked fabrics that the modern, eco-conscious bride
will instantly be drawn to and can piece together to create something truly unique
for the aisle.

Discover the full Archive collection.

Find your closest 29 Atelier bridal stockist.

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